---
title: Mario as themeable UI & content marketing
date: 2025-09-09
source: mailchimp
original: https://mailchi.mp/pathwright/collider-september-9-25
retrieved: 2026-11-09
visibility: public
author: /people/justin-hall.person.md
---

# Mario as themeable UI & content marketing

[![Mario and Luigi were actually themeable UI elements](./assets/hero.webp)](https://bradfrost.com/blog/post/the-history-of-themeable-user-interfaces)

*Mario and Luigi were actually [themeable UI elements](https://bradfrost.com/blog/post/the-history-of-themeable-user-interfaces)*

> *“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.”*
>
> — PAUL RAND

This time we’re colliding IKEA catalogs, themeable UIs, talking parrots, surfing dogs and content marketing. More on that last one next.

Skip around, read what you want to! Find something interesting in your internet travels? Send me a link

—JH

---

*Article*

## [Content Marketing Is Not Teaching](../../blog/content-marketing-is-not-teaching.article.md)

By [Mark Johnson](../../people/mark-johnson.person.md).

---

## Dead Cat

*10 curious links that would have killed the cat*

[@include](./01-the-history-of-themeable-user-interfaces.link.md)

[@include](./02-21-ways-people-are-using-ai-at-work.link.md)

[@include](./03-explore-70-years-of-ikea-catalogs.link.md)

[@include](./04-grug-make-design-grug-not-know-much.link.md)

[@include](./05-scientists-taught-pet-parrots-to-video-call-each-other-and.link.md)

[@include](./06-star-wars-galaxy-map-shows-everything-from-the-deep-core-to.link.md)

[@include](./07-photos-of-dogs-surfing-at-the-world-dog-surfing-championship.link.md)

[@include](./08-everything-kevin-kelly-knows-about-self-publishing.link.md)

[@include](./09-learning-to-love-light-roast-espresso.link.md)

[@include](./10-charles-e-cheese-arrested-for-credit-card-fraud.link.md)

---

## New at HQ

*in Greenville, SC*

One interesting bit of news from us here in Greenville, SC.

👀 We’re in early beta with a new feature we’re calling Cover Pages. Cover Pages upgrades your About Page to a more modern, attractive design that's quicker and easier to browse and sign-up for.

If you're interested in testing it on your account, [please apply here](https://pathwright.typeform.com/to/GU97sZ).

---

As I write this, all the windows in my house are open.

A breeze blows through, carrying the sound of ruffled leaves mostly still on their trees. The pressure change keeps slamming shut a door upstairs. Warm sunny patches on the floor attract my basking-prone cats. [Thomas Newman’s soundtrack](https://music.apple.com/us/album/the-thursday-murder-club-soundtrack-from-the-netflix-film/1831587594) for the pretty good [*The Thursday Murder Club*](https://youtu.be/50DYgzRBhFA) plays over my living room Sonos speakers.

It’s a good morning to get things done. Hope you’re having the same!

High five,

[Justin Hall](https://www.pathwright.com/about#humans)\
Editor, Partner at [Pathwright](https://www.pathwright.com/)