---
title: The compound interest of design—what not to build
url: https://designobserver.com/the-compound-interest-of-design-what-not-to-build/
edition: /collider/2025-10-21/index.edition.md
position: 5
date: 2025-10-21
source: mailchimp
original: https://mailchi.mp/pathwright/collider-october-21-25
retrieved: 2026-11-09
visibility: public
author: /people/justin-hall.person.md
emoji: ⏳
---

⏳ **[The compound interest of design—what not to build.](https://designobserver.com/the-compound-interest-of-design-what-not-to-build/)** “Every guess you make upfront is a liability. Every deliberate act of restraint is an investment. The things that matter take time, which is exactly why nobody wants to invest in them.”