---
title: "[Re]branding Superhuman (and Grammarly and Coda)"
url: https://medium.com/smith-diction/branding-superhuman-and-grammarly-and-coda-8c57f970bead
edition: /collider/2025-11-04/index.edition.md
position: 1
date: 2025-11-04
source: mailchimp
original: https://mailchi.mp/pathwright/collider-november-4-25
retrieved: 2026-11-09
visibility: public
author: /people/justin-hall.person.md
emoji: 🎨
---

🎨 **[\[Re\]branding Superhuman (and Grammarly and Coda).](https://medium.com/smith-diction/branding-superhuman-and-grammarly-and-coda-8c57f970bead)** “It’s a bird. It’s a plane. It’s an unbelievably complex identity system.” Smith & Diction are one of the best in the branding game so it’s no surprise that this BTS is a pretty fun read.

[Medium](https://medium.com/smith-diction/branding-superhuman-and-grammarly-and-coda-8c57f970bead) ∙ Article