---
title: When design drives behavior
url: https://world.hey.com/jason/when-design-drives-behavior-49baf157
edition: /collider/2025-11-04/index.edition.md
position: 10
date: 2025-11-04
source: mailchimp
original: https://mailchi.mp/pathwright/collider-november-4-25
retrieved: 2026-11-09
visibility: public
author: /people/justin-hall.person.md
emoji: ⚙️
---

⚙️ **[When design drives behavior.](https://world.hey.com/jason/when-design-drives-behavior-49baf157)** From one of the founders of [Basecamp](https://basecamp.com/) (we use it): “The most interesting designs to me are when design changes your behavior. Take the power reserve indicator on the A. Lange & Söhne Lange 1 watch.” Fascinating and insightful.

[J](https://blog.pabloecortez.com/its-insulting-to-read-your-ai-generated-blog-post)[ason Fried](https://world.hey.com/jason/when-design-drives-behavior-49baf157) ∙ Article