---
title: Rebranding Superhuman & mapping the next internet
date: 2025-11-04
source: mailchimp
original: https://mailchi.mp/pathwright/collider-november-4-25
retrieved: 2026-11-09
visibility: public
author: /people/justin-hall.person.md
---

# Rebranding Superhuman & mapping the next internet

[![The business card, from Versailles to Microsoft Word](./assets/hero.webp)](https://themalin.co/journal/the-casual-archivists-short-history-of-the-business-card)

*[The business card](https://themalin.co/journal/the-casual-archivists-short-history-of-the-business-card), from Versailles to Microsoft Word*

> “Art is not an object but experience. To be able to perceive it we need to be receptive. Therefore art is there where art meets us now.”
>
> — JOSEF ALBERS

This time we’re colliding Red Wing boots, 52 obsessions, rebranding Superhuman, *Grand Theft Auto* and mapping the next era of the internet. Please skip around, read what you want to. Find something interesting in your own internet travels? Send me a link

—JH

---

*Article*

## [Mapping the Next Era of the Internet](../../blog/mapping-the-next-era-of-the-internet.article.md)

By [Paul Johnson](../../people/paul-johnson.person.md).

---

## Dead Cat

*10 curious links that would have killed the cat*

[@include](./01-re-branding-superhuman-and-grammarly-and-coda.link.md)

[@include](./02-speaking-of-branding-collins-identity-for-sun-day-features.link.md)

[@include](./03-50-design-ideas-you-really-need-to-know.link.md)

[@include](./04-designer-thomas-moes-will-have-52-obsessions.link.md)

[@include](./05-the-bbc-visits-the-grand-theft-auto-office-right-before.link.md)

[@include](./06-a-look-inside-red-wings-boot-factory.link.md)

[@include](./07-how-did-the-world-get-so-ugly.link.md)

[@include](./08-a-short-history-of-the-business-card-from-versailles-to.link.md)

[@include](./09-its-insulting-to-read-your-ai-generated-blog-post.link.md)

[@include](./10-when-design-drives-behavior.link.md)

---

## New at HQ

*in Greenville, SC*

🗓️ [The final session of PathCamp](https://paths.pathwright.com/library/pathcamp-25-235512/701390/path/step/416165925/#block--OcBfR7ukL7Rx3kb6imj) is coming up on November 20. That’s one week before Thanksgiving.

We’ll take you inside the Lab at Pathwright to show a huge update to Home and a new feature called Cover Pages. It’ll be an exclusive look we haven’t shared anywhere yet.

This is the *perfect* session to bring anyone who works with you on course design or branding to—they won’t want to miss it.

[Save my spot!](https://paths.pathwright.com/library/pathcamp-25-235512/701390/path/)

[![](./assets/hq-1.webp)](https://paths.pathwright.com/library/pathcamp-25-235512/701390/path/)

---

It’s turned chilly here at HQ. Yesterday’s team meeting kicked off with swapping fire pit recommendations. As I look out the window next to my own work spot, I see my neighborhood’s 100-foot trees full of red and orange leaves. I’m enjoying it before the inevitable fall storm blows them all off.

I’m taking more walks while those leaves are still here. Also working through [my Letterboxd](https://letterboxd.com/thejustinhall/) watchlist on the chilly nights. Just made my kids watch *Holes*—it still slaps. Have any recommendations I should get to?

![](./assets/closing-1.webp)

High five,

[Justin Hall](https://www.pathwright.com/about#humans)\
Editor, Partner at [Pathwright](https://www.pathwright.com/)