[Am]Trak Suits designed by NYSD students
The links are wearing three sweaters, one on top of the other. This time we’re colliding color memory, potato chips, horses, train suits and scifi design.
Please skip around, read what you want to. Find something interesting in your own internet travels? Send me a link
—JH
Side Quest
On-set effects for Blade Runner: 2049
This time, follow me down a rabbit hole.
I’ve been reading and watching everything I can for a few months on sci-fi aesthetics. Lately I’ve honed in on analog. A rewatch of Minority Report didn’t do much for me but putting on a 4K disc of Blade Runner 2049 changed my whole week.
I wondered: Why?
Special effects outfit Territory, who worked on Ex Machina and Guardians of the Galaxy, won a three-way bid for 2049. Their unique angle? Making on-set props and graphics, not CGI composited in later.
The device and screen effects in Blade Runner 2049 were shot in-camera, allowing the director to pursue any angle that inspired him and review footage immediately. Tracking shots over the shoulders of characters sell that it’s all really happening. Because it is.
Most interestingly, 2049’s world is analog. A massive blackout in the recent past rendered all digital tech unusable. Territory devised a look for the movie that involves optical glass, question-based assessments, towers of physical archives and controls that click and whir. Every piece serves the story, and every one was controlled by humans on-set.
Ultimately, I think the actors sell the sci-fi. It helps to see them wrinkle their foreheads as they use functional props. When they act as if it’ll just work, know that when CGI is added later it will, I don’t buy it. Because technology never just works.
Thanks for following this side quest with me! If this is interesting to you, read Engadget’s in-depth 2017 piece →

Alien: Romulus filmed inside a real working power plant
Extra credit: Read about how the giant physical sets for Alien: Romulus were created →
10 curious links that would have killed the cat
🚀 Launch it 3 times. “I’ve seen so many teams trying to figure out how to optimize the engagement of the three users on their app, or the five people who come to their site, while forgetting about the other eight billion people who have no idea they exist.”
Anil Dash ∙ Blog Article
🥔 Lay’s revamps brand to make clear that chips are made from potatoes. Apparently 42% of people surveyed didn’t know potato chips are made from potatoes, an issue potentially beyond the scope of branding-based solutions.
Capital Press ∙ News
✨ Brandon Consultants rebrands Fabulosa cleaning supplies for the TikTok era. I feel old just looking at this but it is fun.
Design Week ∙ News
🐴 After enclosing a horse, now let your horse run. You can get your creation printed on a mug, if that’s the kind of thing you want. Or you could just Pom it.
Gradient Horse / Poms.fun ∙ Games
🔡 EyeDrop creates automatic, private, instant image captions on your Mac. Some nice workflow features baked in too. Don’t miss mousing over the 3 cards under “Your images never leave your Mac”.
EyeDrop ∙ App
Dialed tests your color memory
🎨 Dialed, a color memory game. You get five shots to recreate the color. I found it helped if I described it aloud, like “slightly yellow mid-beige”. Love the negs along the way. I got 41/50, need to try it again sometime.
Dialed ∙ Game
💁♀️ [Am]Trak Suits. 7 NYSD students competed to create fashionable, train-inspired garments. As a design school assignment goes, that sounds fun!
AmTrak ∙ Fashion(?)
🪐 Just learned that my favorite aesthetic has a name: “Cassette Futurism”. It’s distinctly different from the optimistic visual tone or Star Wars and Star Trek. One commenter also called it “used future”, which I love.
Reddit ∙ Topic
👋 Grok, a conference for folks who touch the web, is this April. A few of us from Pathwright will be there. We’re also a sponsor! Love to see you there.
Grok Conf ∙ Event
🚗 Mulder and Scully getting into and out of rental vehicles for 71 minutes. Times are tough. May these most mundane minutes of all of The X-Files be a balm for your soul.
YouTube ∙ Video
in Greenville, SC
Here’s Paul on a new feature we just released:
Have your learners ever breezed past optional steps without clicking the "skip" link? If so, their Path wouldn't complete unless they went back and found it.
Last week, we added a small update enabling learners to skip steps right from the Path. They'll see a new "Skip" button directly over optional steps in the Path view, and can one-tap to skip them.

Alongside this update, we made a couple small optimizations smoothing out how learners move from a completed lesson to the next lesson, including expanding the lesson so that next steps (and new options to skip) are automatically visible rather than collapsed.
Thanks to a long-time customer for this suggestion!
I’ve been taking more walks in the woods lately. It’s the perfect time to partake of trails for someone with my remarkable allergy to poison ivy. It’s all dead in the winter.
It’s about knees, honestly. Maybe like you, I sit a lot more in the winter. Need to get the blood pumping. But walking paved roads is tough on the joints. And not nearly as satisfying as crunching leaves and kicking sticks. My knees prefer the packed dirt.
Walking through the forest with my phone left at home (a small thrill in knowing that if I got in a tough spot I’d have to figure it out on my own) reminds me that I’m a visitor. The earth belongs to the earth. Thankful me to find its hospitality among the trees.
Hope you get out there!
High five,
Justin Hall
Editor, Partner at Pathwright


