---
title: Lay’s revamps brand to make clear that chips are made from potatoes
url: https://capitalpress.com/2025/10/29/lays-revamps-to-make-clear-that-chips-are-made-from-potatoes
edition: /collider/2026-02-24/index.edition.md
position: 2
date: 2026-02-24
source: mailchimp
original: https://mailchi.mp/pathwright/collider-february-24-26
retrieved: 2026-11-09
visibility: public
author: /people/justin-hall.person.md
emoji: 🥔
---

🥔 **[Lay’s revamps brand to make clear that chips are made from potatoes.](https://capitalpress.com/2025/10/29/lays-revamps-to-make-clear-that-chips-are-made-from-potatoes)** Apparently 42% of people surveyed didn’t know potato chips are made from potatoes, an issue potentially beyond the scope of branding-based solutions.

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